After building your Culture Code, it’s important to align the story you tell (through your brand) with the story you do (through your culture). We do this with the help of Kristi McKenzie, one of our Salple Collective members.
Kristi McKenzie Brand Strategist & Designer
Linkedin: kristimck
Kristi’s Website: mckenzieandco.com.au
Every organisation has a story to tell and something to offer the world. As a storyteller, designer and thinker, Kristi approaches everything with creative imagination and an analytical knack for bringing clarity and direction.
She helps purpose driven businesses uncover their true brand and connect with their ideal customers for real business growth. We co-create brand strategies to distil their true purpose and value proposition, analyse the competitive landscape and take a deep dive into the hearts and minds of their customers.
With a B. Graphic Design and 8 years in marketing management Kristi loves helping organisations to unlock their growth potential through strong brand and culture alignment. Having worked in design & marketing agencies and also client side from education, telecommunications and software she has a broad range of industry experiences and business perspective. She thinks strategically, but also delivers agile, results-oriented design and marketing.